Professional IT and Design Aren’t Just for Big Business.
We are digital partners with decades of experience helping nonprofits and innovative small businesses. We offer full-service, highly secure hosting at affordable prices, budget-conscious organizational tech planning, professional design and marketing services, and on-call support.
What We Do
The short version? We’re a trans-owned and women-led tech company that specializes in being your full-service digital partner. We design, build, host, and manage websites, develop custom apps, and provide IT security, planning, and support for nonprofits and small businesses. We get you, because we are you.
I.T. Consulting, Development, and Support
For Nonprofits
Nonprofits are our specialty and sweet spot. If your organization is a nonprofit, we can help! We know how to get you free and discounted services for every aspect of your technology needs, and we offer all our services at a discounted rate. Our prime directive is to meet you where you are, support your mission on every level, and develop a plan to help you grow.
Managed Hosting and Support Services
We offer state-of-the-art website and all-inclusive, worry-free hosting. We also provide outsourced IT support for your whole organization, including email, phone, remote desktop, and in-person support.
IT Consulting
With extensive experience, we assess your current environment, develop a plan to address all of your IT needs, then implement it. We have your back on custom integrations to popular business tools like Salesforce, Hubspot, Engaging Networks, NationBuilder, and many more.
Website Development and Design
Web Development
We have years of experience building attractive, accessible, full-featured, retina-ready, mobile-compatible websites in WordPress and other content management systems that you can easily edit and update yourself. No detail is overlooked, from security to SEO to integration with your other business workflows.
Branding and Marketing Support
We’ll bring our design experience to bear on logo development, print pieces, interactive kiosks, email campaigns, conference display graphics, and anything else you might need.
Maintenance & Updates
With any one of our hosting packages, you will receive 24/7 monitoring, nightly backups, proactive software updates, and the peace of mind that comes with enterprise-grade uptime and a full suite of security infrastructure. We pride ourselves on providing the best hosting at the lowest cost for every one of our clients.
Our work is informed by our sense of service, love and respect for craft, boundless creativity, along with equal parts pragmatism, optimism, and general all-around moxy. We enjoy a good challenge, and are frequently called upon to solve problems that others can’t. Our priorities are clarity, trust, accessibility, and inclusion.
Commitment to our Community
As women and members of the diverse LGBTQIA+ community, we recognize our responsibility to help others, and we are pleased to share that over 25% of The Logical Alternative’s work is provided pro-bono to non-profit and community organizations. Every service we provide is offered to nonprofits at a discount.
Getting to Know You
Our philosophy of business is simple: we listen carefully to our clients to determine their exact needs, and then design and develop comprehensive solutions that exceed expectations, all with an eye to budget, growth, and usability. We never met a challenge we couldn’t rise to.
All Shapes and Sizes
We bring our skills and enthusiasm to work for clients of all sizes and shapes—from macro (Microsoft, Getty Images, NATO, and the National Park Service) to micro (sole proprietors, startups, community, and non-profit organizations). We love to do good, and we love to solve problems.
Helping You Help Others
We find our greatest satisfaction working with nonprofits, such as GLAAD, Out & Equal Workplace Advocates, National Coalition to End Gender-Based Violence, The GenderCool Project, National School Climate Center, National Trans Bar Association, Jefferson Land Trust, and countless others.
Featured Work
WeBSITE REDESIGN
GLAAD
When we got the chance to completely redesign and rebuild the socially critical GLAAD.org website, we jumped at it. The site hadn’t had a major redesign or technical update since 2011, so migrating it to a current platform was a challenge in itself. We also worked with GLAAD to create a completely fresh design approach more appropriate to their content and mission.
Custom Web Application: Community Resource Site
The Out & Equal Global Hub
The Out & Equal Global Hub is a “one-stop-shop” virtual education and engagement center for executives, D&I and HR practitioners, and ERG leaders working for LGBTQ workplace inclusion. By connecting change agents working inside their companies and organizations for LGBTQ equality, The Global Hub serves as a revolutionary resource helping companies learn from each other and share information and resources in a number of different ways.
Website Development
The GenderCool Project
We met Jen Grosshandler, founder of The GenderCool Project, at the Gender Odyssey conference in 2017. At the time, she was in the early stages of planning a new kind of outreach and information campaign to help spread understanding about the lives of transgender children, and to celebrate who they are as extraordinary people.
Custom APP development
360Booth App
We’ve taken our 20 years of experience with the automotive industry and developed an app that provides photographers all the tools to take flawless pictures, decode VINs, and upload all of a vehicle’s photos and information to the dealer’s website easily.
Custom Development
Washington Immigration Solidarity Network
This critical organization came to us in need of a new Resource Finder solution, a membership site integrated with their back end solutions, and a new survey builder. It’s been our pleasure to work with closely them to develop full-featured solutions to support their clients, and we look forward to continuing to support their mission.
Who We Are
The Logical Alternative is a women-owned and operated boutique technology and design practice based in the beautiful Albuquerque area of New Mexico.
The company was co-founded in 1992 by wife-and-wife team Melissa, our design and marketing sorceress, and Evelyn, resident tech goddess. In 2023, they invited customer success maven Nikki Neuen to join the business, and made the big move from Seattle to New Mexico—where they are loving the new friends, the food, and the beautiful views of the Sandias.
- Web Development and Hosting
- I.T. Consulting and Support
- Custom Development
TESTIMONIALS
