Professional IT and Design Aren’t Just for Big Business.

We are digital partners with decades of experience helping nonprofits and innovative small businesses. We offer full-service, highly secure hosting at affordable prices, budget-conscious organizational tech planning and development, professional design and marketing services, and on-call support.


A graphic depicting projects completed by the Logical Alternative

What We Do

The short version? We’re a trans-owned and women-led tech company that specializes in being your full-service digital partner. We design, build, host, and manage websites, develop custom apps, and provide IT security, planning, and support for nonprofits and small businesses. We get you, because we are you.

IT and Security Consulting

I.T. Consulting, Development, and Support

For Nonprofits

Nonprofits are our specialty and sweet spot. If your organization is a nonprofit, we can help! We know how to get you free and discounted services for every aspect of your technology needs, and we offer all our services at a discounted rate. Our prime directive is to meet you where you are, support your mission on every level, and develop a plan to help you grow.

Managed Hosting and Support Services

We offer state-of-the-art website and all-inclusive, worry-free hosting. We also provide outsourced IT support for your whole organization, including email, phone, remote desktop, and in-person support.

IT Consulting

With extensive experience, we assess your current environment, develop a plan to address all of your IT needs, then implement it. We have your back on custom integrations to popular business tools like Salesforce, Hubspot, Engaging Networks, NationBuilder, and many more.

Website Design and Development

Website Development and Design

Web Development

We have years of experience building attractive, accessible, full-featured, retina-ready, mobile-compatible websites in WordPress and other content management systems that you can easily edit and update yourself. No detail is overlooked, from security to SEO to integration with your other business workflows.

Branding and Marketing Support

We’ll bring our design experience to bear on logo development, print pieces, interactive kiosks, email campaigns, conference display graphics, and anything else you might need.

Maintenance & Updates

With any one of our hosting packages, you will receive 24/7 monitoring, nightly backups, proactive software updates, and the peace of mind that comes with enterprise-grade uptime and a full suite of security infrastructure. We pride ourselves on providing the best hosting at the lowest cost for every one of our clients.

Whatever your technology or design needs, we can meet them.

Our work is informed by our sense of service, love and respect for craft, boundless creativity, along with equal parts pragmatism, optimism, and general all-around moxy. We enjoy a good challenge, and are frequently called upon to solve problems that others can’t. Our priorities are clarity, trust, accessibility, and inclusion.

Commitment to our Community

As women and members of the diverse LGBTQIA+ community, we recognize our responsibility to help others, and we are pleased to share that over 25% of The Logical Alternative’s work is provided pro-bono to non-profit and community organizations. Every service we provide is offered to nonprofits at a discount.

Getting to Know You

Our philosophy of business is simple: we listen carefully to our clients to determine their exact needs, and then design and develop comprehensive solutions that exceed expectations, all with an eye to budget, growth, and usability. We never met a challenge we couldn’t rise to.

All Shapes and Sizes

We bring our skills and enthusiasm to work for clients of all sizes and shapes—from macro (Microsoft, Getty Images, NATO, and the National Park Service) to micro (sole proprietors, startups, community, and non-profit organizations). We love to do good, and we love to solve problems.

Helping You Help Others

We find our greatest satisfaction working with nonprofits, such as GLAAD, Out & Equal Workplace Advocates, National Coalition to End Gender-Based Violence, The GenderCool Project, National School Climate Center, National Trans Bar Association, Jefferson Land Trust, and countless others.

Ready to Get Started?

We look forward to helping you take the next step!
Contact us

Who We Are

The Logical Alternative is a women-owned and operated boutique technology and design practice based in the beautiful Albuquerque area of New Mexico.

The company was co-founded in 1992 by wife-and-wife team Melissa, our design and marketing sorceress, and Evelyn, resident tech goddess.  In 2023, they invited customer success maven Nikki Neuen to join the business, and made the big move from Seattle to New Mexico—where they are loving the new friends, the food, and the beautiful views of the Sandias.

  • Web Development and Hosting
  • I.T. Consulting and Support
  • Custom Development
Executive team at Logical Alternative
NGLCC LGBTE certified badge
NGLCC LGBTE certified badge


Erin Uritus
“We could not have done this without the initial support of JP Morgan Chase and the Force for Good team, Dell Technologies, and our partners at Logical Alternative. Thank you!”
Erin Uritus

CEO, Out & Equal Workplace Advocates

Jen Grosshandler
“The power duo behind Logical Alternative, Melissa and Evie, are two of the most creative, deeply strategic and knowledgeable professionals I’ve ever worked with. They also happen to be two of the kindest humans on the planet. I truly can’t say enough positive things about their work and value. Our campaign has thrived, to a great extent, because of the solid foundation Evie and Melissa put in place. They are tremendous partners, and we are beyond grateful for their ongoing expertise and guidance.”
Jen Grosshandler

Founder, The GenderCool Project

Nancee Braddock
“It has been a delight working with you on our Hospice new website. I really appreciate your agreement with me that our organization should be involved in the updating, design and everyday management of our website. You are a very good teacher and I appreciate you and your business very much. I look forward to continuing to work with you in the foreseeable future.”
Nancee Braddock

President, Hospice Foundation for Jefferson Healthcare

Sarah K
“Their work is top-notch, their pricing is clear and fair, and they are always looking for ways to make everything easier for our staff and cheaper for our bottom line. They take time and care with everything, while still being timely and speedy as appropriate. And as an LGBTQ-owned and operated shop that’s developed a number of trans and LGBTQ sites, they have a great eye for the specific needs of our communities:) Also, they are just really fun and kind colleagues.”
Sarah Kennedy

VP of Communications, GLAAD